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- NEW! L'Italia e l'italiano attraverso la pubblicita' - MONDAY July 8th at 5pm - 6:30pm (8 weeks)
NEW! L'Italia e l'italiano attraverso la pubblicita' - MONDAY July 8th at 5pm - 6:30pm (8 weeks)
Pubblicità! - Storia, temi e linguaggio della pubblicità italiana
The history of Italian advertising is inevitably intertwined with the evolution
of customs, taste, and artistic currents of the moment. Advertising produces
a significant part of the collective imagination, presents itself as a guide for
people's behavior, and plays a key role in the construction of social and
sexual identities.
The course is a survey of the most significant periods and themes in Italian
advertising history through an array of authentic materials (posters,
magazine ads, video spots, etc.). The lectures are interactive: the instructor
will elicit students’ responses and interpretations of the ads and invite them
to explore the creativity of the language of advertising.
The instructor, Prof. Rita Cavigioli will connect via zoom for the following classes:
ONLINE: 7/8, 7/15, 7/29, 8/5, 8/12. (students can meet at Istituto Mondo Italiano to work together)
IN PERSON: 8/26, 9/2* 9/9 (*Labor Day - an alternative date can be found if students are traveling)
Required language level: C1 level.
When "checking out", please choose the modality "in person" or "via zoom".